BrandLine Group is a Polish company created as a result of a merger of 3 entities, which for many years, by selling their products on international markets, have gained experience in the following industries: consumer electronics, high-tech, children’s products and electronic health products.

BrandLine Group products are present for sale under 3 brands:
Overmax – consumer electronics & high tech,
Lionelo – children’s products,
Zeegma – white goods.

We manage each of our brands with the utmost attention to the customer, their needs and expectations. The experience gained has allowed the development of standards that translate into high quality products, while maintaining a very favourable price relationship. Our products are now sold in almost 60 countries. We are continually developing to be able to offer our customers a wide range of the best quality products.


Our products are the value backed by safety and high quality at a reasonable price, making everyday life easier with functional solutions. It is a smart choice that meets all the needs of our customers.

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How we work with our Clients

We adjust our benchmark

after joint analysis we choose the most advantageous offer, financial and logistic solutions for your business

We educate

by conducting product training for your sales teams

We provide service

by taking care of smooth and trouble-free logistic and operational processes

We advise

giving analytical and marketing support for high efficiency of goods turnover



At Lionelo, we create amenities that meet the highest standards of safety and comfort. We want to be present at different levels and stages of building a parent-child relationship. For this reason, the range of our articles is designed so that they can take part in the parenting adventure from the first days of the toddler’s life.

We appreciate the value of shared moments. For this reason, we are committed to ensure that Lionelo products exemplify quality and functionality, and leave a pleasant impression when using them. What helps here is the gentle and modern design and creative solutions, as well as the confidence that you can count on us no matter what the circumstances. Lionelo products come with a lifetime warranty. This means that we are not only confident in their quality, but also support customers at every stage of using our product range.


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Overmax is a consumer electronics company that has been making everyday life easier and providing interesting entertainment for years. At the center of our attention is the realization of customer needs. We thoroughly study them and accurately recognize them, while remaining alert and open to new challenges.

We have been thriving since 2005, which has allowed us to develop the best quality and reliable solutions. In doing so, we offer a very good price, making us the best choice in the market. We offer modern solutions for the home, office or business premises that are perfect for everyday use.


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Zeegma is a brand of high-quality household appliances. We know that household items must be functional and reliable, but also complement the interior design. Home is a space that serves best when its decor fully reflects the individual character of the residents.

We strive to ensure that the awareness of the visual form is combined with technological innovation and practical usability – only such a combination can provide users with comfort in every way.


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BrandLine Group

st. Adama Kręglewskiego 1
61-248 Poznań
+48 61 222 29 79